This is the famos poster
that promoted this historical event.
Copies of poster are available to collectors
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2005: THE 30TH ANNIVERSARY OF THE
LATIN NY MUSIC AWARDS
The SPARK that IGNITED the WORLD-WIDE
SALSA EXPLOSION!
During the early 1970s, New York's Salsa scene
was bursting with fire like dynamite ready to explode.
In 1973,
Izzy Sanabria started to officially call NY's Latin
music - Salsa!
He did it as host of his TV show called
"Salsa" and in the pages of Latin NY Magazine which
he also launched that year. But the event and spark that
finally ignited the world-wide Salsa Explosion was the
Latin NY Magazine Salsa Music Awards - presented on
Sunday May 4th of 1975.
The Music Awards received greater American mass
media coverage than was ever given to any Latin music
event at that time and thus gave Salsa its biggest push
and momentum. The main reason the awards became
a “News Worthy” event that got the media's attention,
was Latin NY's intense public criticism of NARAS
(National Academy of Recording Arts & Science) for
ignoring repeated requests (by musician Larry Harlow
and Latin NY magazine) to give Latin music its own
separate category in the Grammys.
The articles that appeared (in all) NY newspapers and
magazines (The N.Y. Times, Newsweek, Time, etc,),
created an incredible world-wide avalanche of interest
in Salsa. The unprecedented coverage and its impact
caught everyone in the industry completely by surprise
and unprepared.
Though still largely ignored by the Spanish media,
the rest of the world took notice. From Europe (Holland,
Germany, France, Italy, England, etc.) and as far away
as Japan, journalists and TV camera crews came to
New York to investigate and document Salsa; what they
perceived as a new phenomena of high energy rhythmic
Latino urban music, its dancing and its lifestyles.
They all started with Latin NY as their central source
of information and by interviewing Izzy Sanabria, now
Salsa’s most visible and articulate spokesman. And Jerry
Masucci (a sharp businessman) made sure they all left
with copies of his Fania All-Star film, "Our Latin Thing" -
the perfect showcase of the music, it's creators and the
people, New York's Salseros.
To Read the entire story
by Izzy Sanabria - Click Below:
What is Salsa?
To Read the full coverage
of this Important
Historical Event just as
it appeared 30 years ago in the pages of
Latin NY's Special Music Awards.
Click Below:
>>> June 1975 Issue
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Special Pages In this Anniversary Tribute Include...
To See the pages inside the Special June Issue.
Click on the magazine cover or the link below.
>>> June 1975 Issue
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